From concept to customer, get the tools you need to launch your business in 6 weeks with an intensive program that teaches you the core skills you need to design, manufacture and launch a physical product.
If you have been sitting on a product idea for a while now, or you are struggling to work out all the things you need to plan, decide, understand or delegate in the early days, then this course is exactly what you need.
So you have a business idea, or have just started your business, and you seem to be surrounded by people who know what they are doing both in real life and online.
You follow inspirational entrepreneurs on Instagram, Twitter or Facebook who just seem to naturally understand EVERYTHING and have it all place, ticking over smoothly, with traffic, sales, mailing lists, inspirational blog posts and great hair, but you can’t work out how to get your first paying customer or what SEO stands for.
Maybe you have a great product idea that you know people will want to buy, but don’t know what the steps between IDEA and LAUNCH are and you’re afraid of wasting your precious savings by making expensive mistakes.
We have all been there. I’VE been there. I’ve hesitated and I’ve taken the plunge. I’ve made good business choices that made nearly six figures in ONE DAY and I’ve made choices that still annoy me years later.
More than anything else over the last 8 years in business, I have LEARNED. And now I want to share that learning with you.
When I started my design studio and online shop back in 2010 I didn’t know anything about web design, ecommerce, social media or email marketing, never mind how to get a physical product made! I hired a branding agency to do all the branding and website stuff, a PR agency to do my PR and I did my best – often ineptly! – to do the rest myself.
Some of it came naturally to me but the rest of it I learned the hard way – through trial and error.
Since those early days, I have supplied top retailers all over the world from Anthropologie to Liberty, from Harvey Nichols to Lane Crawford, and still get the thrill of opening a magazine and spotting one of my designs in a luxury interiors project.
A short while ago, I shifted my focus from products and textiles to website design and development and immediately discovered just how many entrepreneurs are in the very position I was back then – brimming with ideas and ambition, but overwhelmed by the complexity of the stages that seemed to exist between thinking of an amazing product and making their first sale.
Over the next 6 weeks, I am going to share with you the secrets that I have learned over 8 years of hard slog.
I will help you to clearly understand how the various aspects of starting your own business hang together, demystify some of the areas that might have been freaking you out and leave you feeling confident and READY to get cracking!
Week 1: Your Idea
We will explore your idea, your market and your target audience to refine your final product and zoom in on your industry and audience.
Week 2: Your Brand
We will craft a brand identity for your new product that will make it stand out from the competition with a coherent and consistent visual and verbal identity. We will explore building your own website, and how you can get up and running on your own in just a day!
Week 3: Your Product
This is the heart of the course. We look into the mechanics of pricing a product profitably, having a product manufactured, right through to packaging and shipping and how to test it thoroughly before you take it to market.
Week 4: Your Sales
In this week we look at the different ways of bringing a product to market, in particular ecommerce and working with retailers. We explore how to identify the best retailers to work with and how to get your products onto their shelves, as well as how to work your first trade show like a pro.
Week 5: Your Marketing
In our marketing week, we look at the most efficient ways to market a new product without burning out, leveraging social media, email marketing, LinkedIn and analytics.
Week 6: Your Business
Finally we take a look at some of the core areas of running a business that apply across all stages and areas of your work. Finance, money management, PR, outsourcing and more are all explored in a combination of media.
Each week kicks off with a video introduction, before you get 4 - 6 daily deep dives in slideshows that are accompanied by a course handbook, work book and bonus audio material along the way. Every step of the way, get support on our exclusive private Facebook group.
Here’s what you can expect:
Flourish is the perfect course for you if you:
Flourish might not be quite what you need if:
I know it’s a huge commitment. But I also know that you are going to come out the other end on TOP of this, understanding exactly what you have to do to get your successful and profitable business up and running, and how you are going to go about it. Buy the end of the 30 days, you could even have started making your first sales!
Enrol now and join us on Facebook to meet the other students and get ready for this game-changing course!
*Plus VAT or Sales Tax depending on your location
Originally from Dublin, I live in Oxford with my family, spending my summers in the sunshine in Crete.
After many years running my own product design studio, I followed my tech passion and switched to web design and development, helping many new business owners - just like you - get up and running. Now I can't wait to share everything I've learned along the way about physical products and digital marketing with you!